Last updated: 12 April 2026
This Privacy Notice explains how I collect, use, and look after your personal information when you sign up for my free guide, join my email list, buy one of my products, or otherwise interact with my business.
I am Barbara Lello, trading as barbaralello.com
If you have any questions about this notice or about how I use your data, you can contact me at:
Email: [email protected]
Website: www.barbaralello.com
1. THE PERSONAL INFORMATION I COLLECT
Depending on how you interact with me, I may collect:
- your name
- your email address
- information you give me when you reply to emails, fill in forms, or contact me
- purchase information, if you buy from me
- technical information such as your IP address, browser type, device information, and how you use my website or pages, where this is collected through cookies or analytics tools
2. HOW I COLLECT YOUR INFORMATION
I collect personal information when:
- you sign up for a free guide, lead magnet, or newsletter
- you fill in a form on my website or funnel pages
- you buy one of my products
- you reply to an email or contact me directly
- you browse my website or landing pages, where cookies or analytics are used
3. HOW I USE YOUR INFORMATION
I use your information to:
- send you the free guide or resource you requested
- send you emails about confidence, visibility, growth, small business marketing, products, offers, and related updates
- deliver products or services you have purchased
- respond to your enquiries or messages
- improve my website, pages, emails, and products
- keep appropriate business records
4. MY LAWFUL BASIS FOR USING YOUR INFORMATION
If you sign up for my free guide and email updates, I use your personal information on the basis of consent for email marketing.
If you buy from me, I may also use your information where it is necessary to fulfil a contract with you, for example to take payment, deliver your purchase, or provide customer support.
Where I use website analytics or similar tools, I may rely on consent where required, or another appropriate lawful basis depending on the tool and how it is set up.
You can withdraw your consent to marketing emails at any time by clicking the unsubscribe link in my emails or contacting me directly.
5. WHO I SHARE YOUR INFORMATION WITH
I do not sell your personal information.
I only share it where necessary with trusted service providers who help me run my business, for example:
- my website and funnel platform: [Funnel Sketchers]
- my payment processor: [Stripe]
- my file hosting or document delivery provider
- my analytics or tracking provider
These providers only process your data on my behalf where needed so I can run my business and deliver my products or services.
6. INTERNATIONAL TRANSFERS
Some of the providers I use may store or access personal information outside the UK.
Where that happens, I will only use providers and arrangements that are intended to protect your personal information in line with UK data protection law.
7. HOW LONG I KEEP YOUR INFORMATION
I keep your personal information only for as long as I need it for the purposes set out above, including legal, accounting, or reporting requirements.
For email marketing, I will usually keep your details until you unsubscribe, ask me to delete them, or I decide to clean inactive subscribers from my list.
If you buy from me, I may keep relevant transaction records for longer where I need to do so for tax, accounting, or legal reasons.
8. YOUR RIGHTS
Depending on the circumstances, you have rights over your personal information, including the right to:
- ask for access to the personal information I hold about you
- ask for inaccurate information to be corrected
- ask for your information to be deleted
- object to or restrict certain uses of your information
- withdraw your consent at any time, where consent is the basis I rely on
- complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly
To exercise any of these rights, email me at [email protected]
9. COOKIES AND ANALYTICS
My website and funnel pages may use cookies, pixels, or analytics tools to understand how people use my pages and to improve performance.
Where required, I will ask for your consent before using non-essential cookies or similar technologies.
10. THIRD-PARTY LINKS
My website, emails, or products may include links to third-party websites or platforms.
If you click through to a third-party site, their own privacy notice and terms will apply.
11. CHANGES TO THIS NOTICE
I may update this Privacy Notice from time to time.
The latest version will always be available at www.barbaralello.com